Gavin Ward

Head of our after sales team is Gavin Ward. His role is overseeing our vital after sales operation. This is a key part of Audience Systems' business, ensuring that our thousands of customers receive the care they need to keep their seats and platforms functioning for up to 25 years, and sometimes more. After sales is a mini business in its own right, with a sales team, production staff and an operations team, delivering servicing, maintenance, parts and refurbishments. Our after sales team also looks after sales of our staging and Premier Grandstand products. 

Gavin joined Audience Systems in 2016 as Head of European Sales, where he spent a year increasing sales in partnership with our European dealer network. He moved into the UK South territory, and subsequently became Head of Sales, overseeing our busy sales team across the UK, Europe, Middle East, Asia and Australaisa, before moving into his current role in 2025. 

Prior to joining Audience Systems, Gavin worked in sales management and after sales roles in the motor trade, where he had built a strong track record in developing relationships, growing business and improving customer satisfaction ratings. As a qualified motor technician, he also had no problem getting to grips with the technical aspects of our products.

Outside work, Gavin is a keen traveller and motorbike enthusiast, whether riding with his mates, or watching Moto GP.